Brand Establishment

 

 

 
brand a claim of distinction
  Without distinction your company and products could be considered generic, “brand X”, or worse–a commodity.
How's your brand? Take this simple test to access your brand’s distinction.
1

You have discovered what differentiates your company from your competitors.

 yes no not sure
2 Your distinction is recognized by all of your clients/customers. yes no not sure
3 Your distinction has value to your clients/customers and prospects. yes no not sure
4 All employees in your company are aware of this distinction. yes no not sure
5 New hires are trained to communicate your company’s distinction. yes no not sure
6 Your distinction is communicated clearly to prospects. yes no not sure
7 Your distinction is clearly communicated in your marketing materials. yes no not sure
8 Your distinction is scripted and utilized consistently. yes no not sure
9 Your product’s pricing strategy is based on client/customer perceptions of value. yes no not sure
10 Your brand receives adequate marketing support. yes no not sure

NEWS | CAREERS